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	<title>The Women&#039;s Book</title>
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		<title>Get Natural SEO From Your Web Site Copy</title>
		<link>http://thewomensbook.wordpress.com/2012/01/13/get-natural-seo-from-your-web-site-copy/</link>
		<comments>http://thewomensbook.wordpress.com/2012/01/13/get-natural-seo-from-your-web-site-copy/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 09:00:06 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Keys to Entrepreneurial Success]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Hyperlinks]]></category>
		<category><![CDATA[Page Headings]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://thewomensbook.wordpress.com/?p=2767</guid>
		<description><![CDATA[Search engine optimization, otherwise known as SEO, is daunting. Totally. I get it. But one of the things you need to think about when launching a new web site are the words you write, AKA the &#8220;copy.&#8221; Here are some things you can do to write copy that is SEO-friendly while keeping you naturally on-brand. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2767&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Successful Solopreneurs Don&#8217;t Work Solo</title>
		<link>http://thewomensbook.wordpress.com/2011/11/10/successful-solopreneurs-dont-work-solo/</link>
		<comments>http://thewomensbook.wordpress.com/2011/11/10/successful-solopreneurs-dont-work-solo/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 09:10:45 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[hiring assistance]]></category>
		<category><![CDATA[outside help]]></category>
		<category><![CDATA[Solopreneur]]></category>
		<category><![CDATA[Team]]></category>
		<category><![CDATA[working solo]]></category>

		<guid isPermaLink="false">http://thewomemensbook.com/?p=2677</guid>
		<description><![CDATA[The word &#8220;solopreneur&#8221; is a relatively new term in the English language but as you likely already know, it describes a business owner who works alone. I have found that term to be useful in the collective conscious, but it&#8217;s really a misnomer. Successful solopreneurs do not work solo. They create a team of people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2677&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How to Assess Your Brand Promise, Featuring Meredith Liepelt</title>
		<link>http://thewomensbook.wordpress.com/2011/11/03/how-to-assess-your-brand-promise-featuring-meredith-liepelt/</link>
		<comments>http://thewomensbook.wordpress.com/2011/11/03/how-to-assess-your-brand-promise-featuring-meredith-liepelt/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 09:11:43 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand strategies]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identifying brands]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://thewomemensbook.com/?p=2752</guid>
		<description><![CDATA[&#160; A brand promise is the bold claim that your company makes in its marketing. It is what your clients and customers can rely on time and time again. For example, Volvo promises safety. FedEx promises overnight delivery. Disney promises happiness. Zappos promises customer service. Is your brand promise living up to its claim? To [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2752&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How to Discover Your Stand Out Brand™, Featuring Meredith Liepelt</title>
		<link>http://thewomensbook.wordpress.com/2011/10/27/how-to-discover-your-stand-out-brand%e2%84%a2-featuring-meredith-liepelt/</link>
		<comments>http://thewomensbook.wordpress.com/2011/10/27/how-to-discover-your-stand-out-brand%e2%84%a2-featuring-meredith-liepelt/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 09:52:38 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand identification]]></category>
		<category><![CDATA[brand strategies]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[identifying your brand]]></category>
		<category><![CDATA[marketing essentials]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[small business owners]]></category>

		<guid isPermaLink="false">http://thewomemensbook.com/?p=2748</guid>
		<description><![CDATA[There are many definitions of a brand. To be honest, &#8220;brand&#8221; is such a simple word, but defining it can sometimes be challenging. At Rich Life Marketing, we take a simple approach to branding by defining it as what people say, think or feel about you and your business. In other words, think of your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2748&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Struggling to Stand Out from the Crowd? Use This THREE Question Strategy.</title>
		<link>http://thewomensbook.wordpress.com/2011/09/19/struggling-to-stand-out-from-the-crowd-use-this-three-question-strategy/</link>
		<comments>http://thewomensbook.wordpress.com/2011/09/19/struggling-to-stand-out-from-the-crowd-use-this-three-question-strategy/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 08:41:56 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thewomemensbook.com/?p=2741</guid>
		<description><![CDATA[Imagine a bowl of vanilla ice cream. It&#8217;s nice. There&#8217;s nothing wrong with it. It&#8217;s fine. It&#8217;s OK. Now take that same vanilla ice cream, put it in a chilled glass bowl and add toasted walnuts, hot fudge, rainbow sprinkles, a sparkler and a cherry on top, and it&#8217;s something special. A presentation like that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2741&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Elevate Your Brand with This Simple Tactic: by Meredith Liepelt</title>
		<link>http://thewomensbook.wordpress.com/2011/09/05/elevate-your-brand-with-this-simple-tactic-by-meredith-liepelt/</link>
		<comments>http://thewomensbook.wordpress.com/2011/09/05/elevate-your-brand-with-this-simple-tactic-by-meredith-liepelt/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 08:36:03 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thewomemensbook.com/?p=2737</guid>
		<description><![CDATA[When big brands want to create a bigger footprint, impact or enter a new market, one of the things they do is attach themselves to a bigger brand. It&#8217;s called a strategic brand alliance. And you can do the same thing. Case in point: Think about Madonna back in the day. Remember back in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2737&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Do Your Marketing Materials Include These 6 Essential Components? by Meredith Liepelt</title>
		<link>http://thewomensbook.wordpress.com/2011/08/22/do-your-marketing-materials-include-these-6-essential-components-by-meredith-liepelt/</link>
		<comments>http://thewomensbook.wordpress.com/2011/08/22/do-your-marketing-materials-include-these-6-essential-components-by-meredith-liepelt/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 08:33:02 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thewomemensbook.com/?p=2734</guid>
		<description><![CDATA[When designing any marketing collateral, it&#8217;s important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are personally immune to this reality, but studies show this is true for the vast majority of people. Knowing this will help you reach your ideal clients and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2734&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How to Write a Case Study: By Meredith Liepelt</title>
		<link>http://thewomensbook.wordpress.com/2011/08/08/how-to-write-a-case-study-by-meredith-liepelt/</link>
		<comments>http://thewomensbook.wordpress.com/2011/08/08/how-to-write-a-case-study-by-meredith-liepelt/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 08:28:49 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thewomemensbook.com/?p=2732</guid>
		<description><![CDATA[Case studies are a great way to communicate your value. You may have heard the saying that goes something like this: &#8220;Facts tell but stories sell.&#8221; This is the beauty of case studies. It showcases your expertise while telling a story. The story offers proof that your solution works. There is a very simple yet [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2732&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Myths and Truths About Self Promotion for Business</title>
		<link>http://thewomensbook.wordpress.com/2011/06/13/myths-and-truths-about-self-promotion-for-business/</link>
		<comments>http://thewomensbook.wordpress.com/2011/06/13/myths-and-truths-about-self-promotion-for-business/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 08:21:06 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Career Development]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authentic promoter]]></category>
		<category><![CDATA[raising your profile]]></category>
		<category><![CDATA[Self-promotion]]></category>
		<category><![CDATA[sustainable business]]></category>
		<category><![CDATA[Women]]></category>

		<guid isPermaLink="false">http://thewomemensbook.com/?p=2691</guid>
		<description><![CDATA[Are you feeling stuck when it comes to promoting yourself and your business? If so, you are in good company. A recent study showed that women fall short of men in the area of self-promotion. While this study focused on women in corporate America, I believe the same is true for women in business for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2691&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Defending Your Business: 5 Questions to Ask Yourself in The New Economy</title>
		<link>http://thewomensbook.wordpress.com/2011/06/06/defending-your-business-5-questions-to-ask-yourself-in-the-new-economy/</link>
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		<pubDate>Mon, 06 Jun 2011 09:11:02 +0000</pubDate>
		<dc:creator>mliepelt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[referrals]]></category>

		<guid isPermaLink="false">http://thewomemensbook.com/?p=2672</guid>
		<description><![CDATA[The economy is tough right now, but marketing is the strongest defender of your business. I have heard business owners consider pulling back on their marketing efforts due to the state of the economy. Well, think again my friend! Now is the time to capture market share while your competitors are cocooning! Here are five [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thewomensbook.wordpress.com&amp;blog=8370849&amp;post=2672&amp;subd=thewomensbook&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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